The Team

Jake Norman

regional sales director

As an experienced business development professional, Jake is laser focused on developing customized solutions for his clients and ensuring Confidio is well positioned to exceed client’s expectations.


Jake’s passion is for people- he is focused on cultivating, maintaining, and strengthening strategic broker and client partnerships. With a strong desire to “compete to win”, Jake is a valuable asset to the Confidio team. He is able to keep the end goal in sight, while meeting the expectations of his brokers and their clients.


Prior to Confidio, Jake spent 15 years at Benefit Administrative Systems, a Third-Party Administrator, as a Director of Business Development.  Before BAS Jake served in several roles within Express-Scripts, Inc, ending his time there as a Senior Benefits Analyst.  Jake holds a Bachelor of Arts Degree in Communications from Southern Illinois University at Carbondale.


Jake spends his free time with his wife and two sons, Luke and Leo. The biggest joy in his life is being a dad and working hard for his family.  As a baseball fan he enjoys spending the day at the ballpark supporting the St. Louis Cardinals!